With the answer to these 5 Questions
you will achieve a successful participation in the trade fair
Are you ready to score at the trade fair?
With the answer to these 5 Questions
Stop and make contactt!
Participating in a trade fair requires a considerable investment. In addition to designing, building and furnishing a stand
there is also the stand team that runs full days during the fair. A considerable investment that you as a company
happy to pay back. Good quality leads are therefore necessary. But even for an experienced stand team, achieving a good exhibition result is not always obvious. More focus on a strategic attack plan and effective use of the free m2 aisle ensures significantly more visitors.
“Winning at a trade fair is like top sport”
6x More quality leads!
Every exhibitor wants to be successful with your stand team during your exhibition participation. This is easier if you facilitate your team with a creative verbal communication plan and! make the most of the free aisle. In the preparation there is relatively too much attention for the construction of a stand, while the stand is ‘only’ the playing field where your team has to fire. So, above all, facilitate your team with a creative and strategic step-by-step plan for oral communication. Design a storyline, put the visitor at the center. If you want to be remembered by visitors, bring experience and impact. So also design a Customer Stand Journey. This gives you a blueprint with 6 steps with which the stand team knows when to do and say what. Give everyone a place on the stand where they come into their own and can therefore perform.
You will only get more and better conversations at the stand if you can smartly increase the inflow and quality of your visitors via the free aisle. There is great potential for many stand teams. If you perform well on the aisle, the stand team will achieve a top score more easily, with 3-6 times more and better leads as the end result.
Focus on visitors on the free aisle!
Making targeted contact with passers-by on the aisle takes place in 3 consecutive steps. You want to get someone’s attention first, then make the visitor curious and then engage them and get them interested in something you can help with. If you use Stoppower on the aisle with strength and conviction, you can get a greater influx towards your stand. And you want that right? Making effective contact is easier with the right triggers, challenging questions, delivered with business flair. More companies can therefore let their stand team score more often if they can make more effective use of the free m2 for the stand. Only then can you prevent your potential customer from passing your stand as a missed opportunity. A visitor who gives himself a legitimate reason to enter the stand on the aisle will also open up all his senses at the stand and be surprised.
A successful trade fair participation is like an attractive football match. Start from an attractive stand communication plan, take the initiative, make sure that you get to the ball more often via the aisle and stay on the ball as a team at the stand. So deliver attractive play on an attractive playing field. Use your stand for this and start from the aisle. Only then will your team have conversations 3-6 times more often and more easily.
“We have gained many more valuable leads from it”
“At the EVC congress in Maastricht I saw the result of Stop-contact’s efforts at the stand of one of the sponsors. Impressive! how a team was working here that resulted in the busiest booth with the best communicative triggers”.
“I enjoyed seeing you on the aisle again and I am convinced that your presence has increased our success at IFA in Berlin. On the one hand, we have seen the number of leads increase, but I also dare to conclude that the quality is higher than in previous years. In addition, you were of course a fantastic example for the stand staff”
Do you also want to increase the number of valuable leads at the trade fair?
Discover for yourself how you can get 6 x more qualitative leads from your exhibition participation with the unique stop-contact strategy.